Christian Dior Vienna

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Location:                         Tuchlauben 3/5, 1010 Vienna, Austria

Client:                              Christian Dior Austria GmbH

Period:                             08/2022 - 03/2025

Services Atelier Grell:   Local architect, permitting and construction management

Design:                            Peter Marino Architect, New York, USA

General planner:            ESA Engineering, Florence, Italy

Structural engineer:      DI Alexander Litschauer, Vienna, Austria

MEP engineer:               Mahr + Partner Ingenieurbüro GmbH, Vienna, Austria

Fire safety:                     Hoyer Brandschutz GmbH, Vienna, Austria

General contractor:       Sogeco Group SA, Lugano, Switzerland

Photos:                            © Atelier Grell

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Spanning more than 1,000m², Dior’s new flagship store unfolds in Vienna’s Golden Quarter at Tuchlauben 3/5. The building’s listed architectural elements were sensitively integrated into the design, forming a historic framework for the new spatial concept. Contemporary artworks and a newly designed staircase with glass balustrades create a conscious contrast, directing focus toward the presentation of the collections, from ready-to-wear and footwear to accessories, jewelry, Dior Maison objects and fragrances.

The façade design was planned and implemented in consultation with the Heritage Office.